This article talks about how advertisements in magazines makes women feel like they have to buy certain products to make women "get the guy". Lantry first talks about soap. Yes soap, Resinol soap. When I first looked at the ad, I would have never guessed that the picture on the top is a lady imagining she's getting married. Nope, I didn't see that. I thought she was at a wedding or something. The picture below that, I thought she was just doing dishes or laundry or something. Lantry clearly explains that advertisers use visuals to catch peoples attention.
Lantry later talks about another kind of soap. Lux soap. I knew what the pictures are in this ad. I just really didn't see the symbolism of the heart until later. The heart symbolizes love, and that she'll find love if she uses this soap, and she'll find a man. Here, Lux uses visuals here too to say "Hey, you should buy this! Your skin will look like hers, AND you'll fall in love!"
The last advertisement Lantry talks about is the Listerine mouthwash one. He talks about how Listerine uses "statistics" for people to buy it. The ad is a teenage girl smiling big and saying "If you want the boys.. Stay sweet as you are!" Lantry really goes into detail, and he dissects each ad, breaks them down to where he can fully understand what the ad is trying to do.
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