Katharine Q. Seelye used to be a reporter for the New York Times. This article was about how magazines use numbers on the front covers to draw peoples attention. This article gave examples, and she goes into details why the numbers grab peoples attention. The service publications uses the numbers on covers as selling points. When women see someone really pretty on the cover, and beside it in big bold print "10 ways to look like [insert celebrity name] !"
She mentions how odd numbers are more believable than even numbers, that the number 7 works, but the number 13 doesnt work. She references some editors of various magazines. They all agree that using numbers on covers do sell better.
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